Created in March 2010, Pinterest is a social network based on the concept that people like to bookmark images they find on the web and easily organize them in virtual boards to share them with other Pinterest users. The main purpose of Pinterest is to connect people with others who share the same interest. This can be done through sharing, re-pinning, commenting and liking the content.  Some people come up with really creative ideas to organize their board, or even categorize content to plan weddings, holidays, events or even shopping lists.

According to ComScore, Pinterest generated 421 million page views in the U.S. in October. Given that, should companies start digging into a new social platform to promote their activity? Considered as one of the top ten most visited social networks of the past year and 3.2 million monthly unique visitors the question can’t be avoid anymore.

But how can brands and companies use these boards as a marketing tool to reach new customers?

When one thinks about it, creating different boards will allow your company to develop a strong strategy to engage potential customers and strengthen your branding.

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Here comes the good news! Twitter announced a major updates on the micro-blogging platform, new designs and new enhanced profile pages for brands. So far, everyone looks pretty exciting about the news and keeps talking about the advantages of the new layout.

Of course, we like the idea of the new design with embedded Tweets, Discover button, etc. that make the platform easier for new users, but as a business, we were more interested about this important new feature: the new brand pages, and how it will be beneficial for our clients.

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