The key note to take away from the announcement of Facebook’s News Feed changes can be summarized by what CEO Mark Zuckerberg had to say: 50% of the content now seen on the News Feed is photos and visual content. In his own words, “We want to give everyone in the world the best personalized newspaper in the world.”
Earlier this month, Facebook announced that the News Feed will be getting a makeover that will make the user experience more rich and with more engaging stories, allow people to have a choice of different feeds, and is also consistent with the experience on mobile devices.
- Content will be tailored to fit mobile devices and audiences
- The ‘Keep it Short and Simple’ Rule is increasingly being followed
- Brands’ tonalities are changing to communicate to mobile users
- Big Data is driving new opportunities for marketers
In the field of digital and interactive design we often talk about how an app needs to be “intuitive” in the sense that it should follow in a step that feels natural to our human behavior. The way we interact with technology whether it be on a mobile app or a ticket machine screen is important because we expect the technology to interact in the same way a human would talk back to us. Let’s take a look at the popular digital design trends which are helping us be more “friendly” with the digital world:
1. Apps are mimicking real-life objects in their designs through real-looking textures and skins. For example leather and paper backgrounds give the user a sense of nostalgia and a reminiscence of our interaction with real-life objects, like a hardcover book or a table surface. Even the way that most magazine and newspaper apps, such as the app Flipboard, work similarly to flipping a page which is ironic because although we are moving away from print it is perhaps a way to get more people warmed up to the idea of using a device.
The SuperBowl is known to be one of the most expensive periods to advertise on TV. According to reports, CBS received a record price of approximately $3.8 million per THIRTY second spot for the broadcast! So how did one brand pull off being the most successful SuperBowl campaign for FREE? Find out here.
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Region's first dedicated social media agency and training house, headquartered in Dubai. Socialize teaches and helps businesses attract and engage customers using online platforms and tools.
A passionate team of marketing thought leaders and social media insiders, we help companies not only understand what Social Media marketing is, but actually evolve the way they communicate with consumers by creating media-savvy marketing strategies based on superior industry knowledge, a real understanding of the issues that affect both our clients and their customers, and a genuine enthusiasm for what we do.
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