Engagement could mean several things. It could mean sparking a discussion with your fans and then replying to their comments & questions, or it could mean recognizing their contributions on your facebook page and incorporating their ideas into your product.
At the most basic level, engagement is about personalizing your organization and giving it a voice that resonates with your community. Keep in mind that the social web is a two-way dialogue. It’s vital to respond to questions and comments from your followers. More often than not, people just want to know you’re listening. Sometimes a simple “thanks for your comment” goes a long way.
Marketing revolution
I don’t need to elaborate on how much social media is helping companies and brands push their products out there and gain valuable customers because the evidence speaks for itself. However what is interesting to point out is that social media is helping brands in a way that advertisement in print, video, audio or other media never could, and that’s giving their customer a voice. After years of radio, print and video advertisements telling people what to buy, they are able, for the first time, to talk back. The marketing success of social media is not about giving your brand a voice, it’s about hearing the voice of the consumer.
Here comes the good news! Twitter announced a major updates on the micro-blogging platform, new designs and new enhanced profile pages for brands. So far, everyone looks pretty exciting about the news and keeps talking about the advantages of the new layout.
Of course, we like the idea of the new design with embedded Tweets, Discover button, etc. that make the platform easier for new users, but as a business, we were more interested about this important new feature: the new brand pages, and how it will be beneficial for our clients.
10 days into 2012, I decided to look back at the social media scene in the Middle East and evaluate the year that was. 2011 brought its share of the good and bad, but it seems that unfortunately, the worst is not over yet. This post, comes as an attempt to recognize and curtail some of the “bad” which translate into malpractices within our industry.
Nonetheless, I hope to stress that 2011 was marked by several positives, various innovations and advancements in the industry,some of which include:
About Socialize 
Region's first dedicated social media agency and training house, headquartered in Dubai. Socialize teaches and helps businesses attract and engage customers using online platforms and tools.
A passionate team of marketing thought leaders and social media insiders, we help companies not only understand what Social Media marketing is, but actually evolve the way they communicate with consumers by creating media-savvy marketing strategies based on superior industry knowledge, a real understanding of the issues that affect both our clients and their customers, and a genuine enthusiasm for what we do.
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