If you haven’t heard the term FoMo before, you probably don’t suffer from it. 56% of generation 2.0 suffers from the ‘fear of missing out’, a form of social anxiety, a compulsive concern that one might miss an opportunity for social interaction, a novel experience, profitable investment or other satisfying event. This is especially associated with modern technologies such as mobile phones and social networking services.
Let’s take an example: were you one of the last ones to find out about Ben Affleck’s casting as Batman? As soon as you did find out, you probably hopped right on to the internet, more specifically Instagram or Twitter, and started searching #BenAffleck, if you weren’t already on ‘Google Images’ trying to get a hold of the funniest ‘Ben Affleck Meme’ to share it on Facebook, Instagram or Twitter. Why? Because you don’t want to miss out, just like everybody else.
But what does this all mean to digital and social marketers? It means that we need to be part of every high frequency conversation amidst the digital sound waves; not just as us but as the brands we handle too.
In the era of social media amidst the Age of Information, the time has arrived to transform brand speak from the corporate gimmicky tone to seem more like user-generated-content.
Memes are viral because it’s what users generate and consume, so are UGC videos and hashtags like #ThrowbackThursday and #Selfie. So the question is: how do we leverage this as digital marketers?
It’s simple. We join the conversation and talk to users in a tone they are familiar with. If users are talking about Despicable me, we incorporate minions into our content designs. If users are talking about Ben Affleck being the new batman, we throw in an Affleck or Batman reference as a pun or joke.
People are brand-conscious but they are also ad conscious, which means they KNOW when they are being sold to by a salesman.
The time has come to recognize FoMo as a way to harness more brand engagement than ever before, because not only has the number of social media users vastly increased but the amount of time they spend on it has increased by three-fold, at least.
On that note, we leave you with this, because THIS is how you join a conversation:
The redesigning of the social network’s analytics dashboard has redefined how businesses manage their social media strategy. The new design is simpler, cleaner and definitely more intelligible. Insights that were previously rolled together are now broken down into separate charts to allow Page owners to analyze their posts individually.
But before we go into detail on how this new Page Insights reshape digital reporting, let’s find out What’s New About the Page Insights?
1) Redesigned Overview Tab
The New Overview Tab is way more concise, clearer and more informational as compared to the previous Overview Tab. More information can be extracted by simply looking at the overview tab.
2) Consolidated Post Details
Besides reframing some metrics, Facebook’s new Page Insights now feature consolidated data for individual posts. Instead of having the necessary information on the individual posts scattered everywhere, you can now view reach, engagement, and negative feedback for individual posts all in one page!
3) Launched “People Engaged” Analytics
To further provide business owners more relevant analytics on their social media strategy on Facebook, the revamped Page Insights is featuring the “People Engaged” tab. Not only does it breakdown the demographics of people reached reached, but also whom they have engaged as well. This allows Page Admins to easily identify which content is resonating with which of its audiences, and thus, make better decisions about their Facebook content strategy.
With these new features on Facebook’s Business Page Analytics, how exactly would this benefit business owners?
1) Gives marketers what they crave for, real and actionable data.
2) With more focused insights, it gives the company the ability to make better marketing decisions and drive their business forward
3) Further examine the level of engagement through the number of clicks, on an aggregate level and down to specific posts! 4) Based social media marketing decisions on more substantial metrics as compared to fluffy metrics that do not seem to add any value
With all these new metrics at our disposal, not only are marketing decisions more justifiable than ever before, but also the ROI of Facebook marketing is easier to measure than ever before. With all these new metrics at our disposal, not only are marketing decisions more justifiable than ever before, but also the ROI of Facebook marketing is easier to measure than ever before.
Think photos aren’t enough to capture your best moments? You can now post 15-second videos on Instagram! The long awaited Instagram video feature has finally made its landing and every Instagrammer is all hyped up about it!
But what was Facebook’s rationale in integrating video features into Instagram?
Kevin Systrom, co-founder of Instagram mentioned “over the past two and a half years, Instagram has become a community where you can capture ad share the world’s moments simply and beautifully. Some moments, however, need more than a static image to come to life.”
Hence, the main objective of this amazing new video feature is essentially to bring everyone another way to share his or her most cherished stories.
So, what is the new Instagram video feature like?
1) On Instagram’s “take a photo” page, you’ll now see a movie camera icon next to the “capture” button.
2) Tap it to enter video mode, where you can take up to 15 seconds of video through the Instagram camera.
3) Select one of the thirteen filters that have been built specifically for video so enhance the beauty of your video content
4) You can also select your favourite scene from the video and set it as your cover image so your videos are still beautiful even when they’re not playing.
5) What’s best is that you can now capture videos with “staggered motion” as well. This is where you can let your creativity flow!
Here’s a great video on this awesome new feature:
Has this got you hyped up about the new Instagram video feature? Download the latest Instagram, capture your most precious moments in continuous motion and add a filter to it now!
Facebook is finally rolling out searchable hashtags to better cater to the needs of the Facebook community and take on their strongest rival, Twitter. Facebook is essentially looking at encouraging more real-time public conversations on its platform to carve out a larger portion of the social media pie. So as part of the Facebook community, how would these new features of hashtagging affect how you interact with your friends online?
Hashtagging on Facebook is pretty simple; it revolves around the same idea as what you might have already seen on Twitter. Hashtags have become “a vital part of popular culture”, which is essentially a greater social media movement that businesses can leverage on.
Here are the 5 key main features of hashtagging on Facebook:
1) Hashtag Feed
This feature is pretty self-explanatory. Instead of creating an “artificial” hashtag with a plain text on facebook, it is now clickable and it’ll take you to a feed of what other facebook users and Pages are saying about that particular event or topic. As such, a hashtag feed is simply a collation of various posts written by other facebook users that have the same hashtagged topic. Isn’t that great? You can now see the various opinions others have on the same event or topic through this feed!
2) Searchable Hashtags
Searchable hashtags are simple, take for example you are curious about the type of food Macdonald’s has to offer and the taste of it, all you have to do is to search #Macdonald’s and an entire feed of views on their food along with their pictures would appear! It is that easy!
Users can track conversations by searching for hashtags this will bring you to a stream of images, posts, and links all tagged with that phrase that, with the most relevant posts first (by your friends), followed by the most recent ones, publicly-available posts.
3) Clickable Hashtags from Other Social Media Channels
Facebook users have to always face the same problem of having their hashtags from either instagram or twitter turned into plain text when they repost them on Facebook. Facebook has finally fixed that problem; hashtags from other social media channels are now clickable because Facebook has allowed links to be attached to these hashtags when they are reposted.
4) Works with All Languages
Worried about how your hashtags will not work when you’re writing them in a different language? No fret, the hashtags on Facebook work the same even in a different language!
5) Control over Privacy
Unlike Twitter, Facebook has equipped users with a privacy option where they can either select to have their hashtagged posts publicized or visible only to their friends. Ultimately, this provides Facebook users with control over their privacy unlike Twitter where everyone can have access to the posts.
Seems like Facebook has packed a pocketful of sunshine for their users, but it doesn’t end here. Facebook is looking at incorporating a trending hashtag feature onto the site. Brace yourself for the goodness that is about to arrive!
Yesterday marked the release of iOS7 and Tim Cook’s second official WWDC on stage. So iPhone and iPad users, what were you expecting from the WWDC13?
Here are 3 major changes you can expect to see in the next few months on your Apple devices:
1) Major design Change:
With a clean, sharp, and white design revamp, iOS7 is brighter and more colourful than any previous iteration. Everything from the default theme to the icons to the typeface has been changed. We can’t help but feel it’s a little Android-like but we’ll leave that to Google’s lawyers.
2) Magic-touch goes mobile:
Apple released their Magic Trackpad by first installing it into Macbook’s and then as an external device (for iMac users). “Let your fingers do the clicking, scrolling and swiping” was the point of it. If you’re a fan of using all the fancy finger movements your MacBook provides you with, oh boy, will you love this.
Swiping left on the swanky new iOS7 will let users move from app to app, while a double-tap of home button will display all the applications running.
3) AirDrop makes sharing files easier:
If you’re using the latest OSX (Mountain Lion), you’ve probably used AirDrop before. To sum it up, you will be able to share items with other iOS7 users, including photos with friends. With an uber-cool radar scanning for friends, this reminds us of a much faster, sleeker looking bluetooth tool, except it works on Wi-Fi and/or mobile data)
Meanwhile, we have an inter-agency war going on as Apple fans and Google fans banter about the new Apple update. Here’s what the Socialize geeks are saying:
Apple fangirl and creative designer, Nilofar Khatib, says “I like the idea of brighter colors because if you were to compare the old iOS to Android, it’s the one thing I felt was lacking. I don’t think people should go down the “Copycat Apple” road because it’s all based on iOS functionalities and they’re simply rolling that our across all applications.
However, hardcore Google fanboy and Flash Developer, Remesh Kumar says “It looks more like an Android phone to me now. It’s only a marketing technique to compete, in my opinion”.
Let us know your thoughts on the new iOS7. Are you looking forward to downloading it or will you stick to Android?
Check out the iOS7 video here for more details: http://www.apple.com/ios/ios7/